What is Marketing Automation?

What is Marketing Automation?

What is Marketing Automation? In his book “Marketing Automation Untangled”, Diederik Martens defines marketing automation as:

“A practice by marketers to plan, manage, coordinate, test, improve and measure their marketing efforts, both online and offline, through technology, processes, data, and best-practices. To also streamline marketing and sales and closely manage and nurture generated leads, aiming to convert leads into customers. To also upsell, crosssell, and retain custumers. And to inform, engage, and satisfy customers and create brand ambassadors.”

Click here for more information about the book.

Launch of the new book website for Marketing Automation Untangled


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