A total of ten books have been nominated for the PIM Marketing Literature Prize 2022. With this prize, Platform Innovation in Marketing (PIM) offers a platform for innovations in the marketing world.
In Marketing Automation Untangled Diederik Martens describes his journey in marketing automation. He describes in an autobiographical way all his lessons learned, successes, and methodologies. By means of QR codes, the reader can consult even more background stories about the different cases that are mentioned. In addition to all marketing automation disciplines, the book also provides an insight into the steps Diederik took in setting up his consultancy practice in the field of marketing technology. A very untypical business story written in English.
The other 9 nominations are just as special. B2Bmarketeers.nl write a Dutch blog post about the nomination of my book and the other 9 books, which you can read here.