“Diederik is one of the pioneering practitioners of marketing technology and operations management. In this engaging book, he takes you on his journey in the field and delivers a terrific guide to real-world success with marketing automation. Highly recommend.”

Scott Brinker

Editor, chiefmartec.com / Author, Hacking Marketing

“Diederik has gifted us with a juicy guide from the trenches with lots of useful practical insights for anyone embracing this path. On top of that, he also brings an inspiring journey on how to transform our skills into a successful consulting business.”

Rui Rodrigues

CIO & Global Digital Business Director at BIAL

“Diederik’s journey is an interesting insight on how to roll into Marketing Automation and how to be great at it. It not only confirms that I am on the right track but also has given me new ideas on how to improve myself.”

Frank Geldof

Marketing Automation Platform Manager at Ericsson

“Few experts are able to convey the benefits that complex technology can bring to a client organisation audience convincingly and understandably. Diederik has the rare combination of deep technical subject matter and technology adaptation expertise that was fundamental to the success of the marketing automation implementation that I was fortunate to be a part of. His knowledge and approach on how to implement marketing automation shared in this book is extremely valuable to anyone in the consideration or implementation phase of such project.”

Pieter van Ouwerkerk

Marketing Director at DHL Express, The Netherlands