Marketing Automation Untangled
Read this business novel to improve your marketing operations game, with 10 years worth of best-practices, pitfalls, lessons learned, templates, formats, and methodologies. Be sure to add this marketing automation book to your bookcase.

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Awards & Honors

  • Marketo Champion© 2021

    Named to the world Top50

  • Marketo Champion© 2020

    Named to the world Top50

  • Marketo Champion Alumni © 2019

    Named to the world Top50

  • Marketo Champion© 2016

    Named to the world Top50

  • Marketo Champion© 2015

    Named to the world Top50

  • Killer Content Award 2015

    For the category 'Lead Nurture Strategy'

  • Marketo Champion© 2014

    Named to the world Top50
Diederik Martens

Diederik Martens

Diederik Martens, the founder of Chapman Bright, is a results-driven and
tech-savvy digital marketer with a passion for B2B and the complex sale.

Diederik is author of the marketing automation book “Marketing Automation Untangled". And he’s a frequently requested international speaker on marketing operations, marketing automation, and all things marketing technology at events like MarTech Conference, SiriusDecisions Summit, and Adobe Summit.

Diederik is a Marketo Certified Solutions Architect (MCSA) and experienced in Salesforce. Marketo honored Diederik as one of the world’s top-fifty experts by naming him to the 2014, 2015, 2016, 2019, 2020, and 2021 Marketo Champion Elite class. In 2015, Diederik was awarded the international Killer Content Award for his lead nurture campaign strategy at Quintiq.

At Chapman Bright, he works on marketing technology projects for companies such as DHL Express, Essent, BDO, thyssenkrupp, Bial, Rockwool, Deloitte, o9 Solutions, Sungevity, and many more.

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Book Testimonials

“Diederik is one of the pioneering practitioners of marketing technology and operations management. In this engaging book, he takes you on his journey in the field and delivers a terrific guide to real-world success with marketing automation. Highly recommend.”

Scott Brinker

Editor, chiefmartec.com / Author, Hacking Marketing

“Diederik’s journey is an interesting insight on how to roll into Marketing Automation and how to be great at it. It not only confirms that I am on the right track but also has given me new ideas on how to improve myself.”

Frank Geldof

Marketing Automation Platform Manager at Ericsson